A well-structured menu means higher conversion and bigger basket size. Here's the BipOrder method to build your menu in under an hour.
The BipOrder hierarchy
BipOrder organises your menu in 3 levels: Categories > Products > Options. This structure is mirrored exactly on the customer QR menu, the kiosk and the kitchen display.
- Category: Starters, Mains, Burgers, Drinks, Desserts...
- Product: "Classic Burger", "Margherita Pizza", "Coca-Cola"...
- Option: size, cooking, extras, side, allergen.
1. Create your categories
Go to Menu > Categories, then "+ New category". Give it a short name (max 25 chars), a display order (1 = first on top) and toggle availability.
If you have separate lunch and dinner menus, create two categories ("Lunch", "Dinner") with availability time slots. The customer only sees what's served right now.
2. Add your products
For each category, add the products. Key fields:
- Name (short, descriptive)
- Short description (one selling sentence)
- Price including tax
- Applicable VAT rate (varies by country)
- Photo (square, ≥ 800 px, JPG or PNG ≤ 2 MB)
- Allergens (tick the 14 EU-mandatory: gluten, dairy, nuts, etc.)
- Availability (out of stock = invisible to customers in 1 click)
3. Configure options
Simple options (extras)
Example: "Extra cheese +€1". In the product's Options tab, add the label and price. The option appears as a checkbox for the customer.
Multiple options (mandatory choice)
Example: "Cooking — rare, medium, well done". Create an option group with "Single mandatory choice" mode. The customer must select before adding to cart.
Multiple options (free choice)
Example: "Toppings — pick up to 3". Use "Multi choice" mode, min 0 and max 3. Ideal for pizzas, pokés, composed salads.
If you sync your menu with an external POS, create options in your POS first, then run the sync. Otherwise you risk duplicates.
4. Allergens and diets
BipOrder handles the 14 EU-mandatory allergens (INCO regulation 1169/2011). Tick them per product. Customers can filter their QR menu by allergen or by diet (veggie, vegan, gluten-free, halal).
5. Photos that sell
- Square format (1:1), 800×800 px minimum.
- Natural light, no direct flash.
- Dish centred, 3/4 view, plain light background.
- Avoid over-saturated filters (looks unprofessional).
What's next?
Your menu is ready. Head to the article "Activating QR table ordering" to generate per-table QR codes and test the customer flow.